I guess this gives us some clue on what parts of the movie they were planning on utilizing in the house, but this definitely ain't the thread for that discussion.
I will say that I'm surprised the key art is of Circus Beetlejuice rather than his normal look. I had to do some digging to see how it holds up to the movie and it's pretty accurate to that scene, but that demeanor is a whole lot different from the BJ you see in most promo material for the movie or around the park. I suppose they really wanted to make BJ seem scarier than he is? Definitely did psyche me out the first time I saw it, didn't recognize him as Beetlejuice at first.
One last thing, there is definitely more to the key art than they could fit on the mask. That's absolutely an incomplete Sandworm body behind Circus BJ there, BJ's headpiece seems to have a carousel of creatures on top that we can't fully see, and the Demon Priest barely fits into the design above the WBEI trademark. I also would bet on them trying to fit Lydia on there in some form, giving all of the major players in the movie (BJ, Maitlands, Lydia) spotlight in the merch. I predict we'll end up getting some T-Shirts or posters pop up in the next few weeks with the complete key art, with it all saying HHN 2020.