I think GB is in a weird spot because if A&D wants to do Frozen Empire, there are enough variables around the original house that an easy argument exists to give it another go. Mainly, the house happened before Afterlife was released. So, any underperformance can be hand-waved as poor timing. 2024 is a different circumstance, with a Spring release sequel to a well-received “reboot.” Further, if FNaF does happen, it provides a “softer,” younger-friendly marketing counter.
If A&D has the appetite, I think justification exists for the attempt.