Illumination presents Sing

[quinnmac000]

It may help that I have now seen Illumination Entertainment and Universal’s wonderful new animated holiday entry Sing twice (at the Toronto Film Festival, and at last Saturday’s premiere), where both screenings were followed by killer concerts featuring Jennifer Hudson and Tori Kelly and in Los Angeles also Stevie Wonder. But this tuneful (there are 65 songs) ‘toon works on any level, so the live performances aren’t really necessary to put me on a high. The movie, beautifully written and directed by Garth Jennings, does it all on its own.

[WATCH] ‘Sing’ Review: Tunes In Terrific ‘Toon Will Have You Dancing | Deadline

 

[ThemeParks4Life]

Pete Hammond is one of the last people I'd trust for reviews

 

[quinnmac000]

Sing got nominated for 2 Golden Globes for best original song and best animated feature.

 

[Nick]

Sing currently sitting at 71% on Rotten Tomatoes and 56 on Metacritic on the first day of release.

Competitively, fellow animated Jukebox-musical Trolls is sitting at 76% on RT and 56 on Metacritic. Despite award nominations, the reviews are hardly encouraging at this point.

Trolls finished with a box office just shy of $150M domestically and Worldwide is at $324M right now. I'd say this is the best movie to compare it to.

 

[captainmoch]

I just saw the movie, liked it a lot better than Trolls. It was pretty light on laughs but I really enjoyed the cast, I got strangely invested in these cartoon animals and their lives, and the music was pretty good too. Overall, it'd make for a perfect animatronic show, maybe in Toon Lagoon or in place of Shrek.

 

[brianlo]

Trolls finished with a box office just shy of $150M domestically and Worldwide is at $324M right now. I'd say this is the best movie to compare it to.

I imagine it'll do better than that. Mostly the positioning of the holiday crowds, Moana isn't totally going to suck all of that competition up. The second being the never-ending marketing campaign this movie has had. At the end of the day the studio might make less than Trolls though because of what they've spent on marketing.

 

[quinnmac000]

You guys seem to forget Sing only costed around 70 million so as long as it makes 150 million its breaks even. Just because Critics like something doesn't mean the GP won't like it.

 

[AlexanderMBush]

I imagine it'll do better than that. Mostly the positioning of the holiday crowds, Moana isn't totally going to suck all of that competition up. The second being the never-ending marketing campaign this movie has had. At the end of the day the studio might make less than Trolls though because of what they've spent on marketing.

Moana, no. But there is that open possibility of RO still eating up a LOT of money from the insane word of mouth from a lot of individuals. Many did like it, and I wouldn't be surprised to see it dip at most with 34%. I am expecting Assassins Creed to fail break the curse due to the negative word of Mouth, and I expect Sing to atleast make at about 40 Million domestically this weekend due to Star Wars.

 

[quinnmac000]

Moana, no. But there is that open possibility of RO still eating up a LOT of money from the insane word of mouth from a lot of individuals. Many did like it, and I wouldn't be surprised to see it dip at most with 34%. I am expecting Assassins Creed to fail break the curse due to the negative word of Mouth, and I expect Sing to atleast make at about 40 Million domestically this weekend due to Star Wars.

Projected already to make 70.

 

[AlexanderMBush]

Projected already to make 70.

I am waiting and seeing on Sing. Do I expect it to atleast make over 35 Million? Yes. But I don't think it'll be topping 70..

 

[Nick]

Projected already to make 70.

You must be thinking of the 5-day weekend box office, which is just a made up thing to inflate how much a movie made opening weekend.

Box Office Mojo has it at a project $46, below a projected $70M from Rogue One.

 

[ThemeParks4Life]

Its 3-day weekend will probably be around Trolls, but its 6 day should be over 60 million.

 

[brianlo]

Just because Critics like something doesn't mean the GP won't like it.

Oh ya, I'm in agreement with you, it will definitely make money and appeal to the family GP. Some of the Alvin and the Chipmunk movies are probably better comps than Trolls.

I don't know what the marketing campaign has been like for you in S. Korea. It's just been never ending in NA. Despite the production costs, I know the marketing bill is steep.

Moana, no. But there is that open possibility of RO still eating up a LOT of money from the insane word of mouth from a lot of individuals. Many did like it, and I wouldn't be surprised to see it dip at most with 34%. I am expecting Assassins Creed to fail break the curse due to the negative word of Mouth, and I expect Sing to atleast make at about 40 Million domestically this weekend due to Star Wars.

The demos for RO and Sing really shouldn't overlap. RO is a pretty hard PG-13. Assassins Creed is definitely another non-starter.

 

[Nick]

Oh ya, I'm in agreement with you, it will definitely make money and appeal to the family GP. Some of the Alvin and the Chipmunk movies are probably better comps than Trolls.

I don't know what the marketing campaign has been like for you in S. Korea. It's just been never ending in NA. Despite the production costs, I know the marketing bill is steep.

Yeah, Alvin is probably a better comp since those were released over the same time period (and likely a similar budget). It's definitely the marketing campaign that has me scratching my head a bit. Why did they start so early? You'd think they would wait until SLOP was done and then go all out with promo, but going "all-out" after SLOP meant just adding more and more to an already existing promotion that, tbh, people that i've talked to are sick of seeing in the theatres by now.

Assassins Creed is definitely another non-starter.

Unfortunately.

The games give so much life that could be brought to the screen, so much lore. From what i've heard, most of the movie is spent in the boring part of the game which is pointless (outside of the animus).

 

[quinnmac000]

Oh ya, I'm in agreement with you, it will definitely make money and appeal to the family GP. Some of the Alvin and the Chipmunk movies are probably better comps than Trolls.

I don't know what the marketing campaign has been like for you in S. Korea. It's just been never ending in NA. Despite the production costs, I know the marketing bill is steep.

Koreans love love love animated films and music based films and the fact Illuminations hires directly out of Korea added into the publicity boost. But its advertised at every mall with huge billboards etc. The only movies I seen more promoted are Marvel films which for Dr. Strange had 2 story pop up stores all across Seoul.

 

[GadgetGuru]

These are the opening weekends for all (?) of Illumination's movies.
Secret Life of Pets: $104M
Minions: $115
DM2: $86M
DM: $56M
Lorax: $70M

With Sing probably not getting #1 it's opening weekend, I hope it isn't labeled a flop. Because, if it is a good, charming movie, I'd love to see a show / attraction from it.

 

[WAJAS]

These are the opening weekends for all (?) of Illumination's movies.
Secret Life of Pets: $104M
Minions: $115
DM2: $86M
DM: $56M
Lorax: $70M

With Sing probably not getting #1 it's opening weekend, I hope it isn't labeled a flop. Because, if it is a good, charming movie, I'd love to see a show / attraction from it.

Considering Despicable Me got the lowest numbers here yet is one of their biggest successes, I think Sing's first weekend numbers may not show the full story.

 

[quinnmac000]

I mean Sing opened with $11 million on a Wednesday when quite a few schools still in session in major US markets (Cali) are still in. In comparsion Moana opened with 15 million on a day most schools were out or before the holiday.

By the end of the year, Rogue One will definitely crack into the top 10 films, but many also anticipate Illumination/Universal’s Sing to also do so. The singing animal movie after scoring $1.7M in previews last night is on its way to an $11M Wednesday at 4,022 venues, which is lower than the $15.5M Thanksgiving eve opening of Moana. Sing’s first day is strong; it just so happens there’s even more moviegoers available the Wednesday before Thanksgiving.

‘Rogue One’ Box Office: $17.7 Million Tuesday As Strong As Monday | Deadline

and also audiences are liking it while RT critics have it at 67% fresh, people who rated it on RT 79-80% actually enjoyed the film rating the film 4/5.

 

[Nick]

I mean Sing opened with $11 million on a Wednesday when quite a few schools still in session in major US markets (Cali) are still in. In comparsion Moana opened with 15 million on a day most schools were out or before the holiday.


‘Rogue One’ Box Office: $17.7 Million Tuesday As Strong As Monday | Deadline

and also audiences are liking it while RT critics have it at 67% fresh, people who rated it on RT 79-80% actually enjoyed the film rating the film 4/5.

Most school markets around the country are out of school, the amount out right now i'd wager is very close to Moana.

Plus, it's 4 days before Christmas... even if school is technically still in session, all tests and important stuff is normally done by this point and schools are seeing incredibly low-turnouts.

 

[Nick]

It should also be noted that Rogue One is keeping Sing from taking the amount of theatres it may want. Tomorrow at AMC Universal, Sing is showing 15 times throughout the day in various formats. Rogue One is showing 22 times.

While it may not be directly competing with the same audience, it's not a Frozen scenario where Frozen was the biggest movie period during the time frame it was big. Moana never careened to those heights either. The likelihood of an animated film becoming that big anytime soon is very slim, though. Films that transcend beyond the screen to take on some sort of natural phenomenon (Disney sure wasn't expecting it) are incredibly rare.