It also reminds me of "Star Trek: The Experience" that was once at the Hilton in Las Vegas. Don't get me wrong, that little place was a ton of fun (extensive museum displays, Star Tours-style ride preceded by a walking tour through the Enterprise, 4D show, several shops, and a restaurant), but whereas "The Experience" moniker fit there because it was a contained, pavilion-esque thing essentially right off of the casino floor, Star Wars is going to be a huge, grand spectacle of a land. "Experience" just sounds small.