I can’t tell if you’re disagreeing with me or not but this is exactly what I was getting at lol. The same old recycled stuff isn’t working, but neither are pure originals with no IP backing (The Creator, 65, Renfield, etc.). Unique, original stories with an IP attached in name only are the only way I see creative blockbusters being made these days. You could write the perfect pulp fiction detective story and it probably wouldn’t sell tickets…but set it on Coruscant and put a Storm Trooper in the preview and all of a sudden that same story is getting made and making money.
You don’t make over a billion dollars because of Father’s Day lol. Top Gun had insane legs throughout the summer because it was a well-made movie and well-told story backed by an IP that people had a modicum of trust in.