Thank you! I'm guess what sent up a red flag for me is that all quotes in Jim Hill articles have the same voice and rhetoric, combined with the fact that I doubt Tom Williams would drop bombshells like "we have the next 5 years planned out" to him. That being said, it was out of line for me to suggest he made up the article
So, back to the topic at hand regarding screens and AAs. I think Universal is always known for pushing the limits of whatever tech is hot at the time, and that may manifest itself lately as being a lot of screen attractions. In the early 90s it was physical effects and large scale AAs. In the 00s it was screens and 3D. And in the current decade it's about total immersion via remixing all of the above. And who knows what's next.