The article stated Japanese manga/anime so it will likely be japanese IP.
"The popularity of manga and anime has been growing worldwide. We will continue our strategy of utilizing Japanese content."
The US Universal theme parks used to focus on movie content such as "Jurassic Park" and "Spiderman," but they have now changed their strategy and are promoting collaborations with games such as "Super Mario" and "Pokemon," and anime such as "Detective Conan."
As a result, in 2011, the park attracted 16 million visitors, making it the third most visited theme park in the world after Disneyland in the United States. This represents a 15% increase in visitor numbers since Bonnier took over.
USJ's unique strategy has also drawn the attention of its American parent company. There are increasing examples of USJ serving as a base for content to be expanded globally, such as the Mario-themed area "Super Nintendo World" and the "One Piece" anime attraction being incorporated into the original Universal theme parks in the United States.
"I want to create an energetic Universal Studios Japan where you can fully immerse yourself in the world."
They will also strengthen their uniqueness in limited-time events. While Tokyo Disney Resort (TDR), operated by Oriental Land, focuses on "happiness," USJ places emphasis on "excitement." In 2024, they will hold a dance event in collaboration with a Korean entertainment agency, and at the Christmas event they will hold a live show where participants will dance to loud music. The famous large Christmas tree will also be the last one to be seen in 2024, so they will come up with an exciting project.
Over the past 10 years, USJ has invested a total of more than 100 billion yen to rapidly open four new areas, "Harry Potter," "Minion Park," "Super Nintendo World," and "Donkey Kong Country," and has increased its ability to attract visitors. As a result, there is a growing view that the space for new areas and attractions on the premises is reaching its limit.
When asked about the need to expand or build new parks, Bonnier simply said, "We are focusing on growing our existing parks." Although he avoided making any specific comments about plans, he does seem to be positive about future large-scale investments.