I'm not sure about other Platinum Pass holders, but that would completely wipe away the value of that tier for me. That pass is already incredibly overpriced, and a add-on like that for lower tiers would render it almost worthless.
Agreed. Universal can't de-value the Platinum Pass by offering a parking add-on for lower tiers. So that got me thinking about a possible middle ground. We've been thinking about parking as an all-or-nothing, but what about offering parking vouchers or discounted parking? This would give incentive to purchase the other pass types and increase attendance.
Here's a hypothetical pass structure with parking benefits:
- Platinum = free parking included
- Gold = two free parking vouchers
- Replacement for CA Resident Plus = one free parking voucher
Alternatively, instead of parking vouchers, what about discounted parking for the lower tiers, e.g. $13 (i.e. $5 off regular parking rates)?
I don't know if they've considered this, but I'm just throwing out ideas since parking is such a important benefit when it comes to theme park annual passes. With this recent change, Universal has pretty much admitted that Annual Pass purchases and attendance have not met projections. And I still think they need to add benefits to the overpriced Platinum Pass. They can't lower the price, so adding benefits (*cough* front-of-line pass *cough*) is one way to make it more appealing.
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