That was my point though was bad marketing.
Maybe the whole "Third Park" thing is genius, but the way I see it is if tourists can't even tell DHS and USF apart, are they really going to know that "Park 3" is a water park? They may not even figure that out until after they've bought the non-refundable tickets.
Like I said, maybe it's genius. But it also has a chance to blow up in their face if they don't play it right.