Bwahahaha! Score one for Universal.
Sorry, I couldn't resist. After 2 days of "Omg, omg, omg the 7DMT is AMAZING!!!! A totally game changing experience! Oh and did I mention MagicBands rock hard! Like Hanson!" posts, I'm thrilled Uni tea bagged the 800lb gorilla in the market.
You guys don't think it was happenstance they lifted Betty into place the day after Disney's Twitter "event". At 1p in the middle of a holiday weekend? Can you say maximum exposure. Zero added effort.