For several weeks now, guests entering Busch Gardens Tampa Bay have been met with construction walls in the southeastern corner of the park, and many have speculated as to what Busch Gardens is building.
Starting Saturday, June 26, new signs on those construction walls will give curious visitors a taste of what’s to come through the use of some unique new technology. Quick Response – or “QR” – codes featured on the posters invite smart-phone users with a reader app to take a photo of the black and white code. These codes, which look like pixilated bar codes, automatically direct the phone’s web browser to short video clips that will hint at various components of the new attraction, which is scheduled to open in
Spring 2011.
If you don’t have a smart phone handy, the signs also announce a new website –
www.BuschGardens2011.com – for those interested in watching the videos, becoming a Fan on Facebook, following the park’s blog or signing up for e-mail updates.
“You’ll definitely want to stay engaged with us over the next few months because you won’t believe what we have planned,” said Jim Dean, Busch Gardens’ park president. “For now, we can tell you it will be a one-of-a-kind experience, and we’ve created a fun way to keep our guests informed of its progress.”