I was at the event.
The Queen was much more prominent, yes. Her zone - the vines, motorcycles, etc - had cool elements but wasn’t coherent unless you knew the “lore,” and even then it was a patchwork of ideas that didn’t fit comfortably together.
An icon needs to work for both the general public and the super fans. That’s why immediately recognizable archetypes, usually with a connection to forms of entertainment, works - it allows guests to immediately grasp the basic concept and the way the concept pertains to the zone, house, and/or overall event. Evil storyteller calling horrific fictions into reality makes immediate sense. Evil Queen with fantasy tree aesthetic, a Mouth of Sauron/Wormtongue mashup, and a motorcycle gang ruling a world of dinosaurs and clowns… doesn’t.
PS: You also have to be careful the icons don’t get TOO close to reality - the horror needs to stay pure fantasy. That’s the problem with the Director.