No, it's really not that standard for the industry. What is standard is to hold a media event the day before, have your press the morning of, and then maybe have something in conjuncture the night of while not closing the attraction. When Universal has a media event they hold it while the event still runs, if it's for an attractions it's before or the morning of. When Wizarding World opened you didn't hear about Forbidden Journey being shut down that afternoon for the media. This was handled poorly.