If Murdy really wanted to go with a true Good Guy Factory facade... it'd look like THIS :tongue:
Cult of Chucky takes place in an asylum... it's possible thats what we're getting, unless Murdy is creating an original maze for Chucky. As for Chucky's Insult Emporium returning... I could see him being in a giant "Good Guy Doll" box. Or they could find a way for Chucky to heckle the guests waiting in the queue.