Looks like Martin beat me too it but Universal Studios Escape was the branding they used for the resort when IOA, Citywalk, the Portofino, and other changes opened up. It was a total disaster and quite possibly the biggest error in theme park marketing ever. The problem was no one, outside of Florida mind you knew that Universal had turned into a multi day resort. Tourists just thought the Studios opened up a new land. So when IOA opened, yes the park that blew everyone away, it failed to meet numbers and on top of that due to mass confusion and poor marketing it siphoned huge attendance numbers from the Studios. On top of that the Portofino failed to meet its numbers as well, and the Citywalk shops and restaurants, well many of them didn't do as much as expected either.
Then all of this coupled with the tourism crash of 9/11 a little over two years after grand opening led to the decline of the resort, and cutbacks most of you have only read about. The dark years of the resort 2003-2007. But thanks to some great new marketing, the boy that lived, and owners who actually believe the saying " if you build it they will come" the resort has put that in the rear view. Finally this is another reason some people, especially the veterans get a little nervous when the Hogwarts Express and two park ticket scenario come up. None of us want a mass marketing or attendance plunge with such a bright future on the way.